CAMPAIGN PICS

Research incomplete

For My Media Project I have decided to Choose Brief 1.

For this brief I want to pick the two main tasks which are:

The Broadcast Brief- Make a 3min clip on a scene in your film

The Print Brief- Making a 2 or 3 page Booklet based around your film and your film company

MOVIE LOGO RESEARCH

The Metro Goldwyn Mayer media company logo has many different aspects to it. For example it has a lion called ‘Leo the Lion’ as a mascot for the company to show that it is a brave company and it is not afraid to take any risks when coming up with ideas to make new films. The logo also has a wheat kind of shape at the center bottom to show that it is a natural film company always coming up with fresh ideas. The Film role represents this being a ‘Film Company’ and it is the colour gold to show it is a premium make, it is a film company which has class. The word ‘Trademark’ is also made clear to show that there is no movie company that come close to this one because of the golden premium feel that it has to it.

The font in the ‘Trademark’ writing is all capital which show that they feel strongly on the uniqueness of their company so when people see it they know straight away that there watching a movie which is to be taken seriously. For the actual film company name the designers decided to put every first letter of the word into a capital, this is to make people recognize the film companies shorter name ‘MGM’

The Marvel logo is a fairly simplistic one. It has a red background within a red box with Marvel in white bold. They used the colour red to signify the main emotions of the books which are love, anger, passion and the fact that blood is red and in the comics there is a lot of bloodshed.

The Logo is big and bold and that is the main focus which draws the attention of the viewer watching it. The font is big and stands straight with no curls or kinks to show that the company stands tall and strong just like a super-hero.

The Logo also does not over complicate itself because it only uses solid colours which makes the logo straight forward and not hard to look at however it also makes it very basic yet the audience still know that they are watching an action bloody movie

The Paramount logo has stars to symbolise their content as out of this world, this tells the viewer that they are about to watch a well-established film because of the sheer popularity when it comes to this film company. The Stars and the writing being placed on top of the mountain with clouds shown is to show that the company is at the top and that they never settle to be at the bottom. At the bottom they advertise the company that made paramount pictures possible so that it gives the company some viewership of all the people watching the movie.

The font of the ‘Paramount’ is all joined together neat and old fashioned, this shows that the company has class and that they have been running for a long time so they are very experienced when producing movies so the viewer intentionally knows he is watching a movie made by a film company which know what they are doing 

LOGO DESIGN PROCESS

 This was my first logo I designed which is very basic, but does not look that professional because of how much is going on in the logo. I used the theatre mask with the letter A on top of the face because my brand was meant to be called aperture films. I put the camera recorder on to show that I have an independent film company.

My second logo shows a film reel. The reason I chose a film reel is because it tells my intended audience what kind of company we are and what we produce. The letter A can be seen inside the film reel, this is so I get across just a taste of what my film company name is and what the first letter is, the other reason  why I put A was because it was the first letter of the alphabet so the audience think that my film company comes first. I made the film reel gold from the inspiration of the MGM logo to show it is of gold standard.

The final logo which I made is when I decided to switch up my ideas completely, I went for the name ‘eminence’ because I want my company to be different to all the rest because of how big the storylines are, I chose this type of font to show the sharpness of the company and the star to show that we have up and coming film stars staring in our films and added the silhouette of a man with a gun to his head to symbolise a gangster because that is the speciality of movies which my company makes. I used a red bar code to symbolise blood and that you have to pay a price.

BREIF 1 PART 1

For brief one part 1 I have picked broadcasting which asks me to make a 3 minute scene on movie for ‘The Little Picture house’. From the seven topics which were given to me by the brief I have chosen ‘urban life’. The reason why I have chosen this is because I want to do a gangster like based movie because I feel I live in a generation where street and gang related crime have become more and more common and see it more on the news so I would like to show my interpretation on the controversial side of what the media does not reveal.

TOPIC	Frequency	Percentage
Friendship.	5	10%
Modern-noir	2	4%
Play!	4	8%
Urban Life	17	34%
Summer	11	22%
The Secret	2	4%
Romance	9	18%

I also asked 50 random people in town what topic sounds the most intriguing and these are the results:

As you can see over 30% of people said that they thought Urban Life is quite an interesting topic which shows that it is a product that people will pay to see and watch.

For me to get a better understanding I will study famous gangster and mobster film clips and look at:

·        Camera shots used

·        Sound and video editing used

·        How they create/ tension /motion/ atmosphere

·        Location

My two clips I have chosen are both gangster movies, one being an old classic one being quite new. I have done this so I can see how film making has changed in the past 30 odd years.

CLIP 1

The clip starts out with a straight on or at eye ranking level, the scene opens up with this because it wants the audience to view the characters facial expression and be on the same level as them which makes the viewer feel the same as what the subject is feeling in the clip.

The camera then moves in a time-lapse but instead of cutting away it moves right to the next shot by moving through the walls of each set. This is also an editing feature since it show 3 consecutive different shots without cutting to a new scene. This can be useful because it make the scene much more fluid and you get an idea of what each character is up to without taking up a lot of time. The scene also has music playing in the background whilst this scene is going on which makes the viewer more intrigued to the story and more excited when viewing the scene since the music is quite upbeat and it show the main character doing exercise in sync with the music.

It then cuts to a bird’s eye view of the main character getting filed to leave the prison, this is to look down at the character and make him feel inferior due to the high angle making him look small. It does this so it tells the audience that people which go to prison aren’t always big and bad.

Clip 2

In this scene there is a tense atmosphere because the scene teases the viewer to think if he is going to kill them or isn’t he going to kill them. This technique build up tension because we movie watchers want to see the outcome of what is going to happen to the two people the character is planning on killing. The scene makes us feel sympathetic toward the character by putting the camera eye level with a sad innocent emotion on his face which makes us feel like he is too innocent to get the gun, the scene then cuts to the character trying to get the gun from the toilet which he had hidden earlier on and then it shows the character struggling to find it which creates tension and the audience automatically raise questions about where the gun had gone which also makes the viewer panic. This teaches me that raising a problem in a film makes the viewers more self-involved since it automatically turns into a puzzle of ‘How can the character get out of this situation’.

After the Character finds the gun he then goes to meet his other two opponents and then sits down with them at the table, the camera then goes to a low angle shot of the character to make him look dominant and in the background you then hear a train going past with the heartbeat tone to build up tension whilst the character makes the decision to kill him or not.

BREIF 1 PART 2

For Brief 1 part 2 I have decided to do the ‘Print’ work. What this means is that I am going to create two or three pages for the promotional booklet of my film. The reason I have chosen to do this is because I want to show my media skill by producing something that you can hold which means I will have to be much more practical using real word materials and also be able to work on my product more aesthetically and be able to use real world techniques to overcome my problems by creating this booklet such as maths to get the measuring right. When creating these pages I need them to be visually stunning so the audience which I am trying to reach out to will be attracted to my film product.

 As well as putting information about my film, I will be putting information about my film company also so the audience knows what type of movies we make and what we have planned for the future. To prepare for this I will look at 2 different types of film promotional booklets and looking at what they do to get the audience’s attention.

My booklet will be:

·        Colourful

·        Full of pictures from the movie

·        Have pictures from future projects

·        Have information on our film company

·        What makes our company different

·        Our film company logo

 

This is an amateur no profit film company page which tells the viewer what their company does, what kind of films they make etc. They have decided to go very casual when designing this page. This also shows information regarding anyone who is interested to get started in film.

I picked this certain page beacause my company is also independent and I would like to get other people involved who want to create a movie have experience because I will then have more ideas to put into the movie and the other people can promote my movie.

All of the pictures show movie productions off set instead of on set showing they are more about the production of the film and practical skills sinstead of boasting how great there movies look.

The company name ‘SoFat’ is a very memorable company name due to the histrerical nature of the name, this shows that the company shows that it has a comedy aspect which brings the people interested in comedy attaracted to the company.

This Booklet is from the film Harry Potter, it tells us about the actor that plays the character ‘Snape’. It tells the reader who he plays what his role is in the harry potter universe and facts about the actor, it tells us what he feels about the film and his interview when going for the part as Snape.

The layout of the page is concise and clean yet has a lot of extra writing going into the background and some of it is only writing that diehard fans will get but will make people who do not watch the films question themselves and seem more interested in the film and for those people it also provides photos of the scene in the movie and to fans shows pictures of scenes which they have never seen before in the movie which makes the want to read more about what the actors have done offset.

It also reels people in my showing off the characters in the movie which readers might be aware off such as showing a picture of the actress Maggie Smith which has been in many different movies and is on the popular TV show Downtown Abby which gives people a familiar face to look at and attracts her fans to the movie as well.

What is the film going to be about?

The Film is about a young boy who borrows some money off the local loan sharks to pay for his university fund and then after creates many enemies by hanging out with the wrong crowd. He is £5000 short when it’s time to pay back the loan sharks and the 3 other gangs want to get him, what is he going to do?

Camera angles are very important in capturing film scenes because in makes the viewer see the scene in a different perspectives so the audience can interpret it differently.

MAGAZINE

Fashion Shoot (ReneGade)

'Never Become a Vitim of Society, Be a ReneGade'

' 

My LoGo

Travel Through the cosmos with me 

FIGHT CLUB

'Working jobs we hate, to buy stuff we don't need'